Cookie Policy

Last updated: 2026-02-24

1. Introduction

This website uses cookies and similar technologies to ensure the website functions correctly, to analyse how it is used, and to support our marketing and advertising activities.

We comply with:

  • UK GDPR

  • EU GDPR

  • The Privacy and Electronic Communications Regulations (PECR)

Non-essential cookies are only placed on your device after you have given consent via our cookie banner.

You can update or withdraw your consent at any time using the “Cookie Settings” link in our website footer.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow websites to recognise your device and remember certain information about your visit.

We also use server-side tracking technologies, which securely process certain event data through our server environment to improve measurement accuracy and privacy controls.

Cookies and similar technologies may collect:

  • IP address

  • Device information

  • Browser type

  • Pages viewed

  • Interaction data

  • Advertising identifiers

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation and security of the website. They cannot be disabled in our systems.

They include:

  • Cookie consent management cookies (CookieYes)

  • Security and fraud prevention cookies

  • reCAPTCHA security cookies

  • Stripe payment processing cookies

  • ThriveCart session cookies

  • Load balancing and network management cookies

Legal basis: Legitimate interests (Article 6(1)(f) GDPR).

Analytics Cookies

These cookies help us understand how visitors use our website so we can improve performance and user experience.

Services used may include:

  • Google Analytics 4 (browser-based)

  • Google Analytics 4 (server-side via Stape)

  • Microsoft Clarit

  • Wistia analytics

These cookies are only set if you consent to analytics cookies.

Legal basis: Consent (Article 6(1)(a) GDPR).

Marketing Cookies

These cookies track users across websites to measure advertising effectiveness and deliver relevant advertisements.

Services used may include:

  • Google Ads conversion tracking and remarketing

  • Meta Pixel (browser-based)

  • Meta Conversions API (server-side)

  • Pinterest Tag

  • MailerLite tracking cookies

These technologies may collect device identifiers, browsing activity, and interaction data.

They are only activated after you provide marketing consent.

Legal basis: Consent (Article 6(1)(a) GDPR).

Functional / Preference Cookies

These cookies allow the website to remember choices you make and enhance functionality.

Examples include:

  • Video playback preferences (Wistia)

  • Form memory settings

  • Embedded content behaviour

These may require consent depending on their classification within our consent manager.

4. Server-Side Tracking

We use server-side tracking technology via Stape to:

  • Improve data accuracy

  • Reduce data loss caused by browser restrictions

  • Enhance security

  • Support advertising measurement

Server-side tracking does not override your consent preferences. Data is only processed for analytics or marketing purposes when you have given the appropriate consent.

5. Third-Party Providers

We use the following third-party service providers that may set cookies or process data on our behalf:

  • Google LLC (Analytics and Advertising)

  • Meta Platforms Ireland Ltd

  • Pinterest Europe Ltd

  • Microsoft Corporation (Clarity)

  • Stripe Payments Europe Ltd

  • ThriveCart Inc

  • MailerLite Limited

  • Wistia Inc

  • Google reCAPTCHA

These providers may process data outside the UK or European Economic Area. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are used.

6. International Data Transfers

Some of our service providers are located outside the UK or EEA.

Where personal data is transferred internationally, we rely on:

  • Adequacy decisions (where available)

  • Standard Contractual Clauses

  • The UK International Data Transfer Addendum

7. Managing Your Cookie Preferences

You can:

  • Accept or reject specific categories of cookies using our cookie banner.

  • Change your preferences at any time by clicking “Cookie Settings” in the footer.

  • Disable cookies through your browser settings.

Please note that disabling certain cookies may impact website functionality.

8. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Fifi McGee Ltd, 4 Clews Road, Redditch, Worcestershire, B98 7ST

Or go to this link

9. Cookie Declaration

A detailed list of cookies used on this website, including their purpose and duration, is provided below via our consent management platform.

This table is automatically updated when cookies change.