Fifi Mcgee ain't usually one for online shopping. The thought of choosing an outfit before trying it on, paying £3 p&p only to return it again at an extra cost fills me with anger and impatience. Until that is, I came across these wonderful stores online. They deserve a massive leg up (although highly successful companies in their own right) for their quality, designs and affordability. Move aside Asos, Boohoo & Topshop, there's a few up and coming rivals of the new-vintage variety y'all need to check out before you choose to go more mainstream.
1)Joy Easily my all time favourite retailers at the moment. Joy ticks all boxes for having a cute wee store here in Brighton, as well as an online platform. I walk in, or click around and lust after ever single dress on their rails, coming away feeling like I've been rummaging through Zoe Deschanel's wardrobe.
2) RucheThe beautiful sisters Elsie & Emma of A beautiful mess are big advocates of Ruche clothing. They stock vintage inspired pieces that remain timeless, and really don't cost the earth either. What is especially good about shopping online with Ruche, is that they literally stock anything and everything. Whether it's something nice for your desk you're looking for, something special to wear to an interview or even a wedding dress. They have it all.
3) ModclothBit of an obvious choice, this. Modcloth are pioneers in new-vintage clothing. They stock the most beautiful retro-inspired outfits and really cool apartment decor. I could honestly spend the whole week pinning their irresistible offerings.
Who are your favourite online retailers at the mo? When (not if) I'm rich and famous, I'll be buying every last item on these sites. Obsessed much!